This talk was given at a local TEDx event, produced independently of the TED Conferences. How two graphic designers decided to embrace the idea that their inexperience was their greatest asset… and designed something spectacular!
Fraser Callaway and Oliver Ward aren’t your typical graphic designers. With a passion for experience design, problem solving, and environmental graphics these recent graduates take design off the screen any chance they get.
Fraser and Oliver are driven by the current landscape of design. They believe that as the lines between traditional design disciplines blur, and the value of collaboration increases, there is a great opportunity to use design for positive change in society.
Although they are fresh in the world of design they attribute their successes to embracing a multidisciplinary mindset, approaching projects with open minds and letting the problem at hand dictate the solution.
Since graduating in October of last year the pair have used their design skills as a vehicle for other entrepreneurial adventures. They have established two companies and have recently launched a new product from their cosy studio space here in Wellington.
About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)