This talk was given at a local TEDx event, produced independently of the TED Conferences. Presto change-o! Maps, pens, keys, thermostats – everyday items are disappearing before our eyes, as digital technology permeates our lives, causing common physical objects to phase out and become virtual. Mathieu Turpault shows how and why digital tech is transforming our stuff and our behavior – and how it’s taking industrial designers like him on a wild ride, as the profession’s focus shifts from physical objects to digital experiences.
To Mathieu Turpault, design is not just about fixing complicated problems — it’s about evoking emotion. And he believes emotional appeal can be rationally and analytically designed. This is the foundation of everything he does at the Philadelphia design firm Bresslergroup, where he provides high-level guidance across the design disciplines — user research, innovation strategy, engineering, interaction design, and industrial design — as well as direction on design activities company-wide.
He speaks frequently about multisensory and immersive design, brand building, integrated design methods, and sustainability.
About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)