Thinking beyond your head | Mikkel Rasmussen | TEDxTottenham

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What has existential philosophy got to do with growing a business?
In the talk Mikkel B. Rasmussen will argue that a company is not just a legal entity that is there to optimize profits. A business is also a being that has an existence and means something for the people it touches.
Based on hundreds of case studies Mikkel B. Rasmussen will show how some of the greatest companies in the world have solved some of their biggest business problems by applying thinking from existential philosophy. Particularly he will show the power of looking at your business problem as a part of a larger social phenomenon. He will show how a toy company became the fastest growing in its industry by basing its strategy on a deep understanding of the phenomenon of “play”, how a health care company grew its stock price by a ten fold by deeply understanding the phenomenon of “care” and how the design of the London Olympics were in fact inspired by the phenomenon of “being British”.

Mikkel B. Rasmussen, one of the founding partners of ReD Associates, is an expert in innovation and business strategy. As the director of ReD Associates Europe, he works closely with the top management of some of Europe’s most forward-looking companies, including Adidas, Lego and Novo Nordisk. His work has led to several breakthrough technologies and products in the markets for toys, sporting goods and health care. In his practice at ReD, Rasmussen has pioneered new thinking on how to make social science methodology practical, creative and effective in business. His work focuses on helping companies create and implement a direction for the future and figure out where and how to focus innovation.
Rasmussen is a well-known keynote speaker and provocateur on innovation, business creativity and the practical use of social science. He’s on the board of Copenhagen Clean Tech, numerous startups, and several design policy and management firms.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

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