Joren trained as a lawyer in both Belgium and England & Wales, and spent about ten years in private practice. Subsequently he moved in-house to work for the software industry.
In 2008, he decided to set up a boutique consultancy on how to use Intellectual Property Rights for technology companies and investors.
In his TED talk, Joren explores how a society can ensure it has the highest possible level of innovation and creativity. As humankind struggles with challenges such as global warming, the financial crisis and its consequences, the threat to biodiversity, issues of health care, questions of poverty and income inequality and many more, it is clear that innovation and creativity are becoming ever more important in helping us to come up with possible solutions. Intellectual Property Rights are one key aspect of innovation and creativity, he stresses.